7 SEO Tips for Local Businesses in Burnley
Local SEO is important to the success of any business. It's an extension of national SEO – but with a focus on the local area. These 7 tips will help you increase your exposure, build relationships and grow grow your business in Burnley with SEO.
1. Add phone numbers and email addresses to every page that allows customers to contact you
Adding phone numbers and email addresses to every page that allows customers to contact you is important for SEO. This is because search engines use these details to rank your website in search engine results pages (SERPs). By providing this information, you make it easier for potential customers to contact you, which can lead to more conversions.
2. Include mapping information so customers can find you easily
If you're looking to improve your website's SEO, it's important to include mapping information so customers can find you easily. Mapping information allows customers to see your location and directions on how to get there. This is especially important for businesses with a physical location. Including mapping information on your website can help improve your website's search engine ranking and bring in more customers.
3. Optimise Google My Business Page
There are a few key reasons why you should optimise your Google My Business page for SEO. Firstly, it will help people in Burnley find your business online. Secondly, it can help improve your website's search engine ranking. Finally, it can help increase traffic to your website.
4. Avoid duplicate listings for the same address on different websites
Duplicate listings for the same address on different websites can lead to a variety of SEO issues. For one, it can create confusion for search engines as to which page is the most relevant result for a given query. Additionally, it can dilute your website's authority and impact your rankings. To avoid these negative consequences, be sure to only list your business' address on one website.
5. Claim and optimise your social media profiles for your local business
There are a few key reasons why you should claim and optimise your social media profiles for your local business. First, claiming and optimising your profiles will help improve your SEO. By filling out all of the information on your profile, including your business name, address, and phone number, you make it easier for search engines to find and rank you higher in local search results.
Second, claiming and optimising your social media profiles can help you reach more customers. When you fill out your profile completely, it becomes easier for potential customers to find your business online and learn more about what you offer.
Additionally, social media platforms allow you to share updates and promotions with your followers, helping you attract new customers.
6. Add customer reviews and testimonials to your website and social media pages
Adding customer reviews and testimonials to your website and social media pages is important for SEO. By having positive customer reviews on your site, you can show potential customers that you have a good product or service that they should consider buying. Additionally, adding customer reviews and testimonials can help improve your website's ranking in search engine results pages (SERPs).
7. Use local keywords in your website content and online marketing campaigns
There are a number of reasons why you should use local keywords in your website content and online marketing campaigns. First, using local keywords can help improve your website's SEO. When people search for businesses and services in their area, they are more likely to use local keywords. By including these keywords in your website content, you can ensure that your site will show up in local search results. Another reason to use local keywords is that they can help you connect with potential customers in Burnley.
When people see your website come up in a local search, they will be more likely to trust you and consider using your services.
Local keywords can also help you build a stronger online presence in your community. By creating content that is relevant to local residents, you can help connect with your target audience and build trust among potential customers.
Conclusion
These 7 SEO tips for local businesses in Burnley will help you increase your website's exposure, build relationships with potential customers, and grow your business in the area.