The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of marketing and traditional business. Recently, it appears to me that the subject of using funnels in Internet business is popping up all over the internet.
Many people want to know more about the marketing concept and the ways it could be utilized to enhance their online marketing strategies. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. This marketing concept uses the term "funnel" to refer to a sales process, from beginning to end. It is a wide entry point for potential customers known as "Unqualified Prospects" at its top and a narrower opening for sales conversion at the bottom. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as those who aren't qualified are at the top of the funnel. These are people who may need your products or services but have never been contacted prior to. By the end of this funnel, several offers and sales actions later, you've gotten folks who've obtained the product or service you offer and made purchases as well.
The effectiveness of the lead generation funnel is down to the fact that it permits you to track potential buyers' behavior during different stages of the extended selling process. It is possible to forecast the potential number of customers through the sales funnel, by knowing the numbers of prospects who are qualified throughout the process.
It is possible to make use of a sales funnel to determine where and how your sales process is working or not, and also if you are not getting enough potential customers. This will help you to decide which areas to concentrate your efforts to help reach your goals in marketing. It can be used to monitor and evaluate the customer's sales process.
The Sales Funnel Top - Front - End
Your top sales funnel is the most active and crucial part of your sales process. It requires constant testing. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The primary purpose of the front end is to draw potential customers in and turn them into buyers further down the sales process.
A prospective client is "qualified" once they have signed up to the product or service you offer. This is when the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They've taken action which suggests they might be interested in the product or service you offer.
Your front-end should be able to drive specific traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best methods and resources to do this.
There are numerous tools to "qualify" those who are "Unqualified Prospect". One of the more efficient methods is to use a squeeze page that allows you to provide something valuable relevant to your product or service that folks can get for free or drastically reduced price in exchange for their email address and name. The products offered vary from newsletters, video, ebooks, e-mail courses as well as related reports.
The front-end of your sales funnel is where prospects are drawn to your company. Now what do you think of the back-end?
The Back-End, or Bottom of The Funnel
The back or bottom of the sales funnel is where the majority of profits and sales are made. You will usually find the more expensive products there. They are generally relevant to the same niche however they are presented in a different format, such as video, audio live interaction, or private consult.
The main difference between front and back-ends lies in the type of client and the price of the service or product being offered.
Although it's the case that a tiny percentage of people be able to enter your front-end, only 1-2% will actually end up in your back-end. Because a few people will invest more, that's fine.
Products and services that are front-end may be priced at less than $100 but back-end services, products, and services typically run between 100 and 1000 dollars. The bottom or back-end of your sales funnel is the primary source of revenue for an Internet business. It's also the most predictable area of this sales process.
The sales funnel can be as complex or simple as you want it to be, so long as you have the right resources and the right ideas.
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