How To Choose The Right Type Of Outdoor Signs For Your Business
How To Choose The Right Type Of Outdoor Signs For Your Business
The right outdoor signage will attract attention, convey your message and create a positive impression with customers. However, with the wide variety of outdoor sign options, determining the best option for your business can be challenging. When choosing a style of outdoor sign, consider the following factors:
Location: Determine whether your business will be visible from a road, sidewalk or both. This will impact the size, design and type of sign that suits your needs. Brand Identity: Your sign should reflect your brand’s personality and values. This can be done through the sign’s font, colour or even its shape. Your signage should also align with your overall marketing strategy. Budget: Consider both your initial investment and long term maintenance costs when deciding on the type of sign that’s right for you. Local Regulations: Be aware of the size, type and placement restrictions on your business sign. A good sign company will include a site survey and code review during the initial consultation to ensure your sign is compliant.
Pylon Signs
For businesses requiring high visibility and branding consistency, pylon signs are an excellent choice. Available in various heights and display styles, they’re perfect for supermarkets, shopping centers, fast food outlets, gas stations and more. They can be designed to stand out day and night, with illumination options, creating an irresistible business presence.
Digital Signs
If you’re looking for a dynamic, eye-catching sign that can change messaging regularly, a digital sign is an ideal solution. It can be used for everything from directional signage to promotional offers and social media messages. Combined with high-contrast colours and a crisp digitized text, your digital sign will be sure to catch the attention of passersby.
A-frame Signs
For a more personal touch, a-frame sidewalk signs are an excellent choice for high traffic areas. A simple yet effective sign, they feature two opposing surface faces joined by a top hinge for easy assembly. Available in a range of sizes, a-frame signs are a great way to draw customer’s attention and highlight special deals.
Window Graphics
Located inside or on the windows of your storefront, window graphics are a cost-effective way to promote your business and brand identity. They can be used to draw customers in from the street, help them identify your business or even be placed on car windows to build brand recognition while on the go.
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